When we talk about real-time location system (RTLS) technology, we’re often referring to locating used for emergency management and security. RTLS enables real-time location updates and communication with mobile users within a facility without the use of an existing app or software. But RTLS technology can be used in a variety of other applications, and none is more relevant at this time of the year than within the retail industry.
November and December are the busiest shopping months of the year, forcing retailers to pay increased attention to trends, merchandise and customer service while maintaining a safe and enticing environment. A rise in business may make meeting demands — both product and safety — challenging, but RTLS technology can be used to help streamline operations and enhance intelligence.
RTLS technology makes it easy for users to identify, locate and interact with individuals within a facility, to empower retailers to engage with customers on their mobile devices in real-time. Automated alerts can identify new customers or even inform staff of the location of the retailer’s most loyal customers. When combined with visitor analytics, retailers can build a clear profile to understand customer traffic.
As smartphones have become increasingly prominent in society, in-store shopping has transformed into a digital experience, where customers are frequently using their cell phones to search for information about a product while walking through the aisles. RTLS technology capitalizes on this trend, boosting a retailer’s marketing efforts by sending up-to-date alerts about in-store specials or discounts. These promotions can be communicated to customers on a regular basis, contributing to increased advertising and sales.
The possibility for retail shrinkage is also elevated during the holiday season, as theft and fraud are likely to become more prominent and more laborious to mitigate due to an uptick of traffic in stores. Asset protection and tracking with RTLS technology allows retailers to account for all assets on the IT infrastructure through zone-based alerts and inventory reporting.
While these final days of the year can be stressful for those in the retail industry, RTLS technology can help ease the burden by providing a comprehensive and simple solution for effectively monitoring customer and asset activity. Discover how to manage visitors through seamless communication and audit trails, and see how analytics and reporting can capture, analyze and maintain rich and robust data sets, enabling retailers to gain insights into customer behavior never before available.